SEO – The formula to e-business

Internet Marketing techniques have hit their stride in the past decades. Though, Websites have been around for quite a long, but till the second generation and even now the marketing strategies have been focused and varied. The focus of entrepreneurs, now, has shifted from having a site to having Return on Investments (ROI). In fact till late 90s, only few understood the importance of online advertising. Websites were just a tool to increase brand awareness and paying $3 per click was not prevalent. Lately, people have realized that the formula for success of e-business is:

 

Correct business model + Right Website + The right Website traffic (targeted)

 

The Strategies

 

A major effort in having such model incorporated goes in attaining targeted traffic. There are a number of techniques to achieve such traffic (public mail list marketing, direct mail listing, newsgroup marketing, and so on), which are common even today. However, in the present scenario or the third generation of Internet marketing as we say, the major strategies appear to be RSS, Blogging, Mobile marketing, Pod-casting, Auto responder marketing, and SEO (Search Engine Optimization). SEO among these is the most commonly applied strategy.

  

SEO as the leading technique

 

As per the researches conducted recently, paid search Ad spending has grown substantially from $108.45 millions in 2000 to 3.84 billion in 2004. With the mounting competition, companies are struggling to stay ahead. These companies are seeking innovative ways to maximize their ROI through Website promotion strategies. This has lead to emergence of entirely new domain of expertise for Internet marketing companies in India also.

 

 Professional SEO services in India

 

One can find a number of SEO companies providing SEO services. These SEO firms offer specialized services of Website to build up your corporate identity, highlighting your presence across the globe thereby making your horse lead the race. These companies ensure not only that your URL appears on the first page of search engines, but as the first link too.

 

 How they do it?

 

Before designing any SEO Website, there are two basic things that are taken into consideration:

• The different types of search engines that are to be targeted. These can be crawler-based, human-powered or hybrid engine based.
• The page elements that these search engines use to index your page

 The next step for an SEO firm is to get hold of the components of an SEO-friendly page. These components include understanding of entry and exit pages, which might be different from the first and last page of your Website, usage of powerful titles, creation of great content, maximization of graphics, and so on.

 

Besides these strategies there are a number of tools that an SEO company uses, to ease the job. These tools include, keyword density analyzers, keyword count tools, linkage tools, link popularity tools, Google rank tracking tool, word tracker tools that help finding possible keyword combinations, and so on.

 

SEO, leads to accelerated sales. It helps you keep up with the on-going trends. Your Website tends to be viewed more number of times if it is well designed and SEO optimized. And, if the surfer finds it relevant, you’ll have frequent surfing of your site. Although, optimizations needs a thorough research, designing and examining, but has string of advantages attached. So, get your site optimized for search engines and have non-stop sales opportunities.